Hey ya'll It's Ashleigh, the owner of HLD!
I get this question pretty frequently and I thought I'd tell the world!
There's a few reasons;
1. I really love black; its flattering to everyone, its stain repellant, and it goes with EVERYTHING.
2. I have kids and so do a lot of my customers. Kids are dirty as hell. I actually got pooped on today and ya know what? My Fueled By Moxie and Sarcasm shirt was still black.
3. It's easy to style, dress up, or dress down. Graphic tees are super cool because you can wear them with heels and fancy jewelry or you can throw them on with yoga pants and Chuck Taylor's.
4.It's our brand. We're monochromatic; meaning we just use one color. During the holidays we will launch limited edition tees in different colors and they will only be ordered in small quantities and probably only printed once.
So see there totally is a method to my madness and I promise to bring color to our site around November for the holidays!
Ash & her merry band of boys.